According to reports, in the list of the world’s most valuable retail brands, Amazon ranks first again with a brand value of 288.5 billion euros. Although its value has dropped by 4%, its brand value is still more than double that of the second-ranked Wal-Mart, which increased by 14% compared with last year to reach 109.7 billion euros. According to the report of Brand Finance’s Global 500 in 2023, the value of Amazon has soared by 45% since the beginning of the new crown epidemic, making it the most valuable brand in all industries in the world.
“Amazon’s absolute dominance inside and outside the retail industry cannot be ignored. The brand’s unremitting pursuit of customer-centric innovation has not only changed the way we shop, but also challenged and revised the traditional business model. ” Richard Haigh, CEO of Brand Finance, said, “Retail giants must maintain their competitive advantage in the rapidly evolving landscape, and people are paying more attention to this brand than ever before.”
Amazon is also the most valuable sustainable brand (19.186 billion euros). In fact, the company founded by Jeff Bezos has promised that by 2025, all its businesses will use 100% renewable energy.
Mercadona, the most valuable Spanish brand, and El Corte Inglés, the most powerful one.
Mercadona and El Corte Inglés remain the most famous international retail brands in Spain. “Mercadona and El Corte Inglés have demonstrated their strength in this industry that accelerates digitalization, innovation and radical reform of traditional business models. Pilar Alonso Ulloa, executive director of brand finance company Spain, Portugal and South America, said, “These two Spanish brands must now strive to maintain their competitive advantage in a rapidly developing environment, especially now people pay more attention to brand building than ever before.”
Specifically, after Mercadona announced its revenue forecast growth in 2023, its value increased by 7%, mainly due to the expansion and digital transformation of supermarkets. Mercadona is also the second Spanish brand with the highest sustainable development value among the 100 most valuable and powerful brands in Spain. Mercadona’s sustainable development value is as high as 729 million euros, and it is committed to creating stable relationships and high-quality work for the team with 99,000 employees at present.
Similarly, the brand value of El Corte Inglés British Palace, with a brand value of 4.1 billion euros, has also increased by 10 percentage points, rising from 53 rd to 6 th in the ranking in 2023. This Spanish company is now among the top ten strongest retail brands in the world. After the COVID-19 outbreak, the British Palace completed the transaction with Mutua Madrileña Group, and at the same time realized the merger of Viajes El Corte Inglés and Logitravel, “consolidating the leading position of the brand and improving its popularity in the tourism industry”.
Mercadolibre, the leader of Latin America.
MercadoLibre of Argentina is the largest e-commerce company in Latin America, and its brand value has increased by 11% to 3.6 billion euros. The brand has won the trust of consumers through its secure trading platform MercadoPago, whose transaction volume in 2022 exceeded $100 billion.
Wal-Mart and The Home Depot maintained the second and third positions.
Wal-Mart’s brand value increased by 2% to US$ 113.8 billion, maintaining its ranking in 2022 and ranking second. The brand value of The Home Depot increased by 8%, reaching $61.1 billion, ranking third. After the epidemic, people’s consumption habits have changed, and Wal-Mart has benefited from it. At the same time, it has expanded its advertising through Walmart Connect retail media, aiming at strengthening the relationship between brands and customers through various channels. The Home Depot has also been improving its good reputation in quality and customer satisfaction, and strengthening its sustainable development plan.
Post time: Aug-02-2023